My secret to huge success with Chinese guests?
Balance their comfort and cultural values with international standards.
Make them feel at home while experiencing local adventures worth a WeChat post.
Doing business in China is a very attractive prospect full of “world’s biggest” characteristics:
Largest outbound (166 million tourists in 2019);
International tourism largest spender (277 USD billion in 2018, one fifth of the global spending);
World’s highest growth potential (only approximately 10% of the population presently has a passport. 300 million Chinese are expected to have a passport by 2027).
But it is also one of the world’s most difficult markets:
China ranks 26th out of 33 expatriate destinations according to HSBC’s 2019 Expat Explorer Survey.
While the total population is over 1.4 billion, the number of expats is estimated at only around 900,000 (0.06% of the total population).
For the hospitality industry, the top three difficulties of doing business in China are:
Huge market diversity: China is an enormous country with huge differences between urban and rural projects. Opening and operating in Shanghai is extremely different to doing so in Kunming. There are also many ethnic groups and local dialects to further increase entry and operating barriers.
Difficulty in establishing efficient, mutually beneficial and long-term relationships with Chinese partners, especially with hotel owners and government departments (licenses, permits).
General and business culture is very hermetic, making it very complicated for foreigners to fully develop versus their Chinese counterparts.
Whether doing business in China or seeking to attract Chinese guests and investors, it is imperative to have a knowledgeable, well connected and culturally savvy foreigner on the ground.
China Hotel Solutions is your local partner to structure your launch and operation with China and to attract Chinese guests and investors.